What is an essential part of a political party's campaigning strategy?

An essential part of a political party's campaigning strategy is canvassing and publishing a manifesto. Canvassing involves engaging directly with the electorate, allowing parties to understand the concerns and priorities of the voters. This personal interaction can help establish a connection and build support.

Publishing a manifesto is equally critical as it outlines the party's policies, values, and a clear vision for governance. This document serves as a tool to inform voters about what the party stands for and what they plan to achieve if elected. It provides a basis for accountability as voters can refer back to it to evaluate whether the party has followed through on its promises. Together, canvassing and a well-publicized manifesto create a comprehensive approach to campaigning, enhancing visibility and trust among the electorate.