What is the main role of canvassing in election campaigns?

Canvassing primarily serves to encourage public participation in voting by engaging directly with constituents. During this process, campaign volunteers and party representatives go door-to-door or make phone calls to communicate their party's message, share information about candidates and policies, and remind voters of the upcoming elections. This direct interaction is crucial as it aims to motivate individuals to understand the importance of their vote, effectively increasing voter turnout.

While canvassing may indirectly gather personal information about voters, its primary focus is on rallying support and fostering civic engagement. Therefore, the strong emphasis on encouraging participation aligns with the overarching goal of a healthy democratic process, where a higher voter turnout reflects a more representative electorate.