What role does a popular leader play in a political party's campaign strategy?

A popular leader plays a crucial role in a political party's campaign strategy by inspiring and motivating support among voters. Their presence and charisma can significantly influence public perception of the party and its policies. A leader with a strong following can galvanize the base, energizing supporters to get involved, whether that means volunteering, spreading the word, or mobilizing votes on election day.

In contrast, the other roles mentioned, such as managing logistics of rallies, budgeting for social media advertising, or engaging with oppositional parties, are typically handled by other figures within the campaign team. While these tasks are important for a successful campaign, they do not carry the same impact as the emotional and motivational connection a popular leader can instill in potential voters. A compelling leader can create a narrative that resonates with the electorate, thereby amplifying the party's message and increasing voter turnout.