Which political party had the highest number of Twitter followers mentioned in the context of campaigning?

The Scottish National Party (SNP) had the highest number of Twitter followers during the context of campaigning, reflecting its effective use of social media to engage with supporters and the public. This extensive online presence is significant as it indicates the party's ability to mobilize grassroots support and disseminate information rapidly, which can enhance its campaign efforts. The SNP's strategy has often focused on connecting with younger voters and those who are more likely to engage with political content on digital platforms, providing a direct line of communication that traditional campaigning methods may not achieve as effectively. This digital engagement can also foster a sense of community among supporters, helping to strengthen party loyalty and activism, which are crucial in a competitive political landscape.